Though also of note is, owned by Indian media giant the Times Group, which also secured investment earlier this year from China’s Tencent, operator of the market-leading Chinese streaming music platform QQ Music. Saavn has probably enjoyed the highest profile of the locally-based services. There has been increased attention of late on the rapidly growing Indian streaming market.
Today, we have one of the most personalised and capable media platforms in the world, an unmatched content catalogue, regionalised editorial and original programming and music that’s redefining how artists and creators connect directly with audiences worldwide”. The original podcasts and programming that was previously part of Saavn will also continue under the new brand.Ĭonfirming all this, Saavn co-founder Rishi Malhotra said: “Since announcing our merger in March 2018, the Jio and Saavn teams have been working to integrate and reimagine a combined platform in JioSaavn. The combined operation will be known as JioSaavn and will offer the usual freemium and premium options, with customers of Jio’s mobile services being offered a free 90 day trial of the premium set-up. The move had been expected ever since the owner of the latter – Reliance Industries – acquired a majority stake in Saavn back in March. Indian streaming platform Saavn has formally merged with rival JioMusic, the music service of Indian telco Jio. Business News Deals Digital Indian streaming service Saavn becomes JioSaavn By Chris Cooke | Published on Thursday 6 December 2018
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